The Nextlaw Public Affairs Network not only connects you with over 200 high-quality public affairs firms in 155 countries, it also puts you in touch with hundreds of law firms from around the world. This way, you can provide a more integrated solution to your clients’ business challenges, regardless of specialization or geography.
As the worlds of public affairs and law become much more closely integrated, we all must be prepared to support our clients with a more versatile and comprehensive approach. Now the power of technology can help us broaden our business and stay more competitive. Working with our sister network, Nextlaw Referral Network, we can now help members serve clients in the court of public opinion and the court of law.
In today’s dynamic and shifting global environment clients need to be served in the court of public opinion as well as the court of law.
In today’s media-centric, cable and digital world, this often means integrating cross-functional services such as legal representation and public affairs capabilities.
Clients need knowledgeable professionals who understand the regulatory, business and economic cultures of their respective regions. This is why Dentons has created both Nextlaw Referral Network and, now, Nextlaw Public Affairs Network—to connect clients to the highest quality lawyers and public affairs talent around the world.
Types of public affairs firms in the network:
- Lobbying and Advocacy
- Public Relations
- Crisis Communications
- Litigation Communications
- Media Content Creation and Placement
- Campaign Consulting and Management
- Expert Witness Liaison and Preparation
- Media Monitoring
- Digital Marketing
- Social Media Engagement
- Data Analytics and Forensic Consulting
- Grassroots Organizing & Grasstops Engagement
All prospective member firms will undergo a thorough and diligent review process.
How does the Nextlaw Public Affairs Network application process work?
The Nextlaw Public Affairs Network team will review all applications and assess qualifications and eligibility.
Accepted firms will receive an onboarding guide to help them maximize the benefits of the network.
Frequently Asked Questions
Is it really free to join?,Yes. With no strings attached.
Why would the largest law firm in the world want to create a public affairs network?,
Dentons wants to put its clients first. That means being able to offer them the very best public affairs expertise anywhere in the world. Dentons cannot do that themselves. No one can. That is why Dentons is establishing Nextlaw Public Affairs Network. It's the same reason all network members join. So that they can provide clients with the best service available anywhere in the world.
Can a firm belong to other networks and also belong to this one?,Yes.
Can a firm quit the network anytime?,Yes.
If there is more than one firm in a specific region, how will those firms be prioritized in the network?,
Other member firms will choose the firm they believe is best for their client, based on their assessment of talent and need. To assist member firms in evaluating one another, a client-based rating and ranking system will be created over time.
What is the relationship between Nextlaw Public Affairs Network and Nextlaw Referral Network?,
The two networks share the same platform and technology, and, where and when appropriate, can join forces to provide holistic and integrated solutions.
Can any firm join?,
The network serves as a level playing field open to any and all qualified firms, regardless of location or size. Our quality-focused screening process determines whether a firm’s application is accepted.